Nationally Certified
- mattheweswain
- Nov 21, 2022
- 1 min read

A huge goal of mine ever since I started in marketing 15+ years ago was to find a credible and RELEVANT marketing certification that would 1) showcase my passion and 2) prepare me for the future of marketing.
This was difficult.
The marketing industry couldn't agree on a national certification or the existing ones were 10+ years outdated.
So, excited from a deeply personal perspective and a professional standard to announce I have received the PMMC (Product Marketing Core) Certification from the Product Marketing Alliance.
This is a big deal to me.
I've based my life on marketing - either in the corp world, non-profits, community faith efforts, and helping others.
This certification took me several months and covered: Research, Pricing, Objectives & key results, Personas, Positioning & messaging, Go-to-Market, Communication, Sales enablement, Onboarding, Analysis & Optimization.



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