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Nationally Certified

  • mattheweswain
  • Nov 21, 2022
  • 1 min read

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A huge goal of mine ever since I started in marketing 15+ years ago was to find a credible and RELEVANT marketing certification that would 1) showcase my passion and 2) prepare me for the future of marketing.


This was difficult.


The marketing industry couldn't agree on a national certification or the existing ones were 10+ years outdated.


So, excited from a deeply personal perspective and a professional standard to announce I have received the PMMC (Product Marketing Core) Certification from the Product Marketing Alliance.


This is a big deal to me.


I've based my life on marketing - either in the corp world, non-profits, community faith efforts, and helping others.


This certification took me several months and covered: Research, Pricing, Objectives & key results, Personas, Positioning & messaging, Go-to-Market, Communication, Sales enablement, Onboarding, Analysis & Optimization.


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