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Vol 1: Why Marketing Matters
Marketing matters because it plays a critical role in promoting and selling products or services and achieving business goals. Many,...
mattheweswain
Feb 1, 20232 min read
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A/B Testing in Marketing - Why and How
One of these things is not like the other. . . A/B testing in marketing allows for a comparison of two or more variations of a marketing...
mattheweswain
Feb 1, 20231 min read
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QuickTake: 5 Tips for TikTok Marketing
5 ways for brands to get the most out of their TikTok marketing efforts.
mattheweswain
Jan 19, 20231 min read
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Influencer Marketing: From "What's Up Guys!" to ROI
It’s no secret that influencer marketing is one of the most effective ways to reach target audiences.
mattheweswain
Dec 14, 20223 min read
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How to Nail Email Marketing: Best Practices for B2B and B2C
Email marketing is an incredibly powerful tool for businesses of all sizes. It offers a direct way to reach customers, generate leads, and p
mattheweswain
Dec 13, 20227 min read
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Tradeshow Marketing Tips: Why To Attend, How To Exhibit, And What You Can Do For Best Results
Are you looking to get the most out of your next tradeshow? With right preparation, attending a can help your business achieve big results!
mattheweswain
Dec 9, 20223 min read
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What to Know Now: EdTech, Career, and AI News
3 Quick Reads on What to Know Now, EdTech, Career, and AI News: School Transparency, AI in Marketing, and Workplace Culture
mattheweswain
Aug 2, 20221 min read
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Relationships, Headspace, Personas, & Other Things I Learned at the Product Marketing Festival
Tips I learned from the Product Marketing Festival.
mattheweswain
Jul 19, 20222 min read
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Crisis Marketing
Tips for crisis marketing.
mattheweswain
May 12, 20221 min read
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3 Things to Consider in a Marketing Trade
I worked with some AMAZING media partners where I had a VERY LIMITED marketing budget. I needed to make an impact. The community needed...
mattheweswain
May 12, 20222 min read
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