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Vol 1: Why Marketing Matters
Marketing matters because it plays a critical role in promoting and selling products or services and achieving business goals. Many,...
mattheweswain
Feb 1, 20232 min read


A/B Testing in Marketing - Why and How
One of these things is not like the other. . . A/B testing in marketing allows for a comparison of two or more variations of a marketing...
mattheweswain
Feb 1, 20231 min read


QuickTake: 5 Tips for TikTok Marketing
5 ways for brands to get the most out of their TikTok marketing efforts.
mattheweswain
Jan 19, 20231 min read


Influencer Marketing: From "What's Up Guys!" to ROI
It’s no secret that influencer marketing is one of the most effective ways to reach target audiences.
mattheweswain
Dec 14, 20223 min read


How to Nail Email Marketing: Best Practices for B2B and B2C
Email marketing is an incredibly powerful tool for businesses of all sizes. It offers a direct way to reach customers, generate leads, and p
mattheweswain
Dec 13, 20227 min read


Tradeshow Marketing Tips: Why To Attend, How To Exhibit, And What You Can Do For Best Results
Are you looking to get the most out of your next tradeshow? With right preparation, attending a can help your business achieve big results!
mattheweswain
Dec 9, 20223 min read


What to Know Now: EdTech, Career, and AI News
3 Quick Reads on What to Know Now, EdTech, Career, and AI News: School Transparency, AI in Marketing, and Workplace Culture
mattheweswain
Aug 2, 20221 min read


Relationships, Headspace, Personas, & Other Things I Learned at the Product Marketing Festival
Tips I learned from the Product Marketing Festival.
mattheweswain
Jul 19, 20222 min read


Crisis Marketing
Tips for crisis marketing.
mattheweswain
May 12, 20221 min read


3 Things to Consider in a Marketing Trade
I worked with some AMAZING media partners where I had a VERY LIMITED marketing budget. I needed to make an impact. The community needed...
mattheweswain
May 12, 20222 min read
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